1. Client: die Bayerische
2. Brief: Merch Design
3. Date: 2023/24
2. Brief: Merch Design
3. Date: 2023/24
Art Direction
Merch Design
Merch Design
Merchandise Design — die Bayerische Partner Clubs (2023/24 Season)
Developed the merchandise design direction for TSV 1860 München and FFC Wacker München as part of die Bayerische’s club partnership activations during the 2023/24 season. Led the creative concepting and graphic development across a multi-product range — including apparel, scarves, stickers, and accessory items — creating cohesive supporter-focused collections that aligned club heritage with the sponsor’s brand presence. Designs were produced for retail, matchday distribution, and promotional campaigns, supporting both clubs’ fan engagement initiatives throughout the season.
Developed the merchandise design direction for TSV 1860 München and FFC Wacker München as part of die Bayerische’s club partnership activations during the 2023/24 season. Led the creative concepting and graphic development across a multi-product range — including apparel, scarves, stickers, and accessory items — creating cohesive supporter-focused collections that aligned club heritage with the sponsor’s brand presence. Designs were produced for retail, matchday distribution, and promotional campaigns, supporting both clubs’ fan engagement initiatives throughout the season.
