Berlin, Germany
2024
Diam Est

GEGEN is a Design Studio & Magazine
founded by Jack de la Mare.

Jack de la Mare is the creative force behind GEGEN, a Berlin-based design studio and magazine that redefines how football culture is seen and experienced. With a foundation in bold, minimalist design and an experimental edge, GEGEN blurs the lines between sport, art, and subculture, capturing the raw essence of football in ways that are both striking and thought-provoking.

GEGEN’s design approach emphasizes simplicity with impact—clean typography, evocative photography, and dynamic layouts that mirror the rhythm and intensity of the game itself. The magazine has become synonymous with a style that is both timeless and edgy, often juxtaposing grassroots football grit with sleek, modern aesthetics.

Under Jack’s direction, GEGEN has evolved into more than just a publication—it’s a creative studio that collaborates across mediums, from curated exhibitions to innovative branding for football and lifestyle brands. By fusing football’s emotional power with trend setting design, GEGEN seeks to set new standards for how the sport is visually represented and culturally celebrated.