1. Client: New Balance
2. Brief: Logo Design
3. Date: August 2024 & 2025
2. Brief: Logo Design
3. Date: August 2024 & 2025
Graphic Design
Logo Design
Logo Design
Logo Identity — New Balance “Miles In, Coffee On”
Run Club
Designed the logo identity for New Balance’s “Miles In, Coffee On” Run Club, launched at the New Balance Clubhouse — a four-week pop-up activation staged in the lead-up to the 2024 Berlin Marathon. The visual mark was developed to subtly integrate design cues inspired by the newly released Fresh Foam 1080 silhouette, aligning the run club’s identity with the concurrent product launch. The initiative was led by New Balance brand ambassadors, with the identity applied across event communications, apparel, and clubhouse activation materials to create a cohesive visual presence throughout the program.
Designed the logo identity for New Balance’s “Miles In, Coffee On” Run Club, launched at the New Balance Clubhouse — a four-week pop-up activation staged in the lead-up to the 2024 Berlin Marathon. The visual mark was developed to subtly integrate design cues inspired by the newly released Fresh Foam 1080 silhouette, aligning the run club’s identity with the concurrent product launch. The initiative was led by New Balance brand ambassadors, with the identity applied across event communications, apparel, and clubhouse activation materials to create a cohesive visual presence throughout the program.
