Client: BMW
Brief: Key Visual
Date: 2023/2024/2025
Brief: Key Visual
Date: 2023/2024/2025
Art Direction
Graphic Design
Berlin, Germany
Graphic Design
Berlin, Germany
BMW Berlin Marathon
Led the creative direction for the key visual and overall look and feel of the BMW Berlin Marathon across the 2023, 2024, and 2025 editions. Each year deliberately reworked the visual language to shift mood, tone, and energy, while holding a strong, recognisable through-line across campaign assets, large-scale event branding, and on-site experiences spanning print, digital, and physical space.
Led the creative direction for the key visual and overall look and feel of the BMW Berlin Marathon across the 2023, 2024, and 2025 editions. Each year deliberately reworked the visual language to shift mood, tone, and energy, while holding a strong, recognisable through-line across campaign assets, large-scale event branding, and on-site experiences spanning print, digital, and physical space.
